active in Fitness, Communication, Construction, Call center, Consumer product and Manufacturing industries.
Driving revenue, profit, and cost savings for startups, turnarounds, and high-growth companies year over year.
BIO
Hands-on, aggressive leader and visionary with 15+ years of broad, cross-functional experience in a variety of industries, including fitness, communication, construction, call center, consumer product, and manufacturing. History of achieving exceptional results in highly competitive environments demanding innovation and continuous improvement in processes, products, cost control, and customer service. Proven ability to establish and maintain partnerships with key decision makers and to negotiate favorable agreements with vendors and partners. Reputation for proactively identifying and resolving tough problems, reversing negative sales trends, controlling costs, maximizing productivity, and delivering strong profit growth. International consulting experience in Egypt, South Africa, China, Philippines, Spain, South America, and Canada. Vspring Capital Top 100 Venture Entrepreneurs, Utah in 2011. Master of Business Administration. Fluent in Spanish.
Core competencies:
- NEW PRODUCT INTRODUCTION
- P&L MANAGEMENT
- PRODUCTION ENHANCEMENT
- PROFITABILITY IMPROVEMENT
- CAPITAL RAISING
- MARKETING DEPLOYMENT
- OPERATIONS & STRATEGIC PLANNING
- SEO & AFFILIATE PROGRAMS
- INTERNATIONAL OPERATIONS
- TEAM LEADERSHIP & COLLABORATION
- TALENT RECRUITING & TRAINING
- BANK/VENTURE CAPITAL NEGOTIATION
- SALES PLANNING & LEADERSHIP
- COST CONTROL PROGRAMS
- INVENTORY CONTROL SYSTEMS
- BUDGETING & FORECASTING
- CUSTOMER RELATIONS
- PROCESS OPTIMIZATION
Willing to relocate in U.S. or globally.
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R. RAYMOND TALBOTLehi, UT / Wilmington, NC(801) 870-6989ray@talbotandson.com |
EXPERIENCE
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American Skin food group
President, CFO | January 2012 – Present
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TALBOT AND SON INTERNATIONAL
Managing Partner | 2008 – Present
Lead business consulting firm focusing on sales, marketing, call center, operations, HR, and product launch engagements. National clientele ranges from startups to organizations with $55 million in revenue and 20 to 360+ employees. Representative engagements:
CMO/CEO: ONYX VENTURES (2010 – 2012) (Onyx-ventures.com) — Drove revenue growth and built strong organizational infrastructure for data marketing company formed after merger of American Credit Financial and Credit Pro; recruited by private equity partner. Recruited and trained in-house sales and CSR personnel. Generated cash flow after five months in position.
- Cost Savings: Saved hundreds of thousands of dollars in infrastructure call-center equipment by transitioning from hard wired to VoIP technology; minimized in-house head count and cut operational costs per resource from $30+ per hour to less than $10 per hour by developing and utilizing offshore marketing resources.
- Technology Infrastructure: Reduced support staff 80% by driving efforts to build completely proprietary CRM fulfillment software; built out e-commerce infrastructure that focused on SEO and affiliate models.
- Data Relationships: Saved thousands of dollars finding and closing new clients by negotiating long-term data relationships with affiliate groups and networks that cut costs from $120 to $75 per acquisition.
- Product Development: Created and launched three proprietary products/brands into competitive market; negotiated revenue-sharing relationships with other major brands in identity protection, paid TV, security, and Internet spaces.
- Exit Strategy: Helped private equity group facilitate its exit.
ACTING CEO & COO: TRIUMPH MARKETING GROUP/TRIUMPH ADVOCACY GROUP (2009 – 2010) — Established law firm and its sales/marketing company; created production and quality measurement reporting; developed transitional leadership.
- Startup: Interviewed and hired attorneys, established internal and external sales teams, created sales and product training, hired trainer, set up administrative departments, and structured relationships with federal and state agencies.
- Finance & CRM: Structured and helped identify and procure capital and brokered credit-pull agreements. Evaluated, purchased, and rolled out CRM and fulfillment software and support.
- Sales & Marketing: Designed and executed sales and marketing models that produced 141 accounts first month and generated an average of 156% growth first six months.
- Relationship Building: Established SEO, lead generation, affiliate, and joint venture relationships; worked with partner sales groups in multiple U.S. locations.
- Channel Development: Attained 31% industry standard cost reduction in negotiations with lead and affiliate channels.
DIRECTOR OF BUSINESS DEVELOPMENT: PROGREXION, MARKETING EXECUTIVE GROUP (2008 – 2009) — Built new marketing vertical that generated over 580 sales in first month and averaged over 2,100 new monthly clients in 12 months. Reported to CEO and VP of Marketing. Propelled revenue from zero to $3.5+ million in revenue first year with an average monthly growth of 125%.
- ROI: Lowered cancellation more than 15% and restructured vendor payouts to increase ROI.
- Sales: Built profitable relationships with national and global companies across industry lines to promote monetizing of their non-performing credit data; created training and sales systems for internal and external sales teams.
- Process Improvement: Created filing system that tracked vendors’ primary market segments and helped them monetize purchased data and increase revenue.
- Performance Measurement: Spearheaded development of real-time reporting dashboard for internal and external tracking of transfers and conversion/cancellation rates; created system that tracked agent and vendor performance.
- Call Centers: Collaborated with both onshore and offshore call groups in multiple countries; worked with call center director to build independent team for managing call volume from partner transfers.
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LINX SATELLITE
President & CEO | 2005 – 2008
Directed operations of $6 million business with nationwide footprint; managed 50 to 150 employees and subcontractors; held full P&L accountability. Led finance, business development, marketing, production, HR, and administration.
Led company from financial losses to strong, sustained, bottom-line profitability in two years:
- Turnaround: Transformed company from a seasonal platform to year-round, multiproduct machine.
- Financing & Fulfillment: Built financing options with national lenders and investment groups; built nationwide fulfillment network.
- Product & Facility Development: Partnered with outside resources on development of nationwide software product and sales tools; increased physical facilities to 11 states and developed nationwide relationships.
Delivered 23% increase in sales year over year by 2006 and 153% increase in profit per account:
- Organizational Restructuring: Drove new client acquisition by building and growing sales and training departments; built relationships with large offshore call centers in South Africa, Egypt, Philippines, and Canada.
- Sales & Marketing: Negotiated large partnership marketing and sales contracts with Dish Network and Direct TV; created national Internet marketing and fulfillment websites and platforms for Chinese, Spanish, and English demos.
- Company Sale: Led negotiation of sale of business and managed transition of ownership.
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A BEAUTIFUL TREE CABINET COMPANY
Vice President of Operations | 2004 – 2005
Drove turnaround effort that took company from near bankruptcy to stability followed by rapid sales growth. Transitioned from family-run business to management team; re-established relationships with national vendors.
- Strategic Planning: Developed and executed three-year strategy that included recruitment of transitional leadership for personal exit strategy and identification of new sales channels.
- Financial: Recapitalized company, restructured debt with vendors, negotiated restructure of IRS issues, improved cash flow cycle, and overhauled financial controls and reporting.
- Process Improvement: Improved manufacturing quality and speed by re-engineering manufacturing process; decreased inventory on hand 60+% while improving lead times and fill rates.
- Expense Control: Turned around two sites, brought operational metrics to a baseline standard, and drove sustainable improvements in quality, service, and safety. Delivered strong profit increase per project.
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COMPHEALTH
Senior Search Consultant/Recruiter | 2003 – 2004
Negotiated permanent positions for physicians in multiple specialties with both large and small health-care organizations nationwide. Developed and nurtured relationships with CEOs and senior-level administrators of client organizations. Facilitated negotiations between organizations and physicians; average billing was $20,000 to $35,000.
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FIRM/APPLE FITNESS
General Manager | 1999 – 2003
Structured and led buyout of owners; took over management of club operations and 25 full-time staff members as well as a $5 million sales and marketing budget. Designed club expansion, oversaw construction, and led recapitulation, transformation, and reopening of club under new name and facilities. Initiated and executed presale marketing plan, developed new products and services, negotiated favorable vendor contracts, reduced staff, and retained 87% of customer base.